When working with donors to identify prospective donors who may wish to support your charity, an important part of relationship building is what I call "transfer of trust."
Kivi Leroux Miller talks about it in her book The Nonprofit Marketing Guide.
"Few people wake up and decide out of the blue...
We know storytelling is an important tool for fundraisers. Here are two more to supercharge your fundraising efforts: storyweaving and storylistening.
Research tells us:
Using stories signals the brain to pay attention and to store the meaning...
Back in 2013, I started a new position covering a maternity leave. Almost immediately, I implemented hand-signing all thank you letters. At the time, none had a live signature, not even the memorial donation letters, gasp!