Fundraising isn’t easy—but it doesn’t have to be so hard!
As a fundraiser, you know all too well: Your nonprofit needs donations to make change happen.
Problem is, it’s hard to know:
which tasks to prioritize, based on your audience,
how to pivot when past strategies fail, or
where to focus your efforts for the biggest impact from the limited time you have…
When you’re struggling to cover costs with expensive events and small-scale funding initiatives, with an executive team telling you to “just get the money!”...
... soliciting significant gifts can feel like pushing a boulder up a hill.
But what if I told you: People love giving!
You just have to invite them in ways that helps them feel connected to your cause.
Not sure where to start?
I can show you the way to more success through major gifts.
Beth Ann helped us secure our largest donation to date
Beth Ann was instrumental in helping us secure our largest donation to date of $100,000, in addition to some smaller gifts ranging from $20,000 to $40,000. Previously our largest donors were those who donated between $250 and $1,000.
If you’re seeking the guidance of an expert who will also provide a personal, hands-on approach and someone who is sincerely genuine, then Beth Ann is the person for you.
Cristina Fragale, Senior Director of Recruitment & Development
Preston High School
We exceeded our annual targets within six months of hiring our new fundraiser!
In the course of our work together, Beth Ann was instrumental in helping us create and fill our first fundraising position. She helped us identify where the opportunities were for raising funds and what type of candidate we should look for to help meet our targets.
Thanks to her support, we exceeded our annual targets within six months of hiring our new fundraiser!
If you’re looking for expert support to help you raise more money, Beth Ann will meet you where you're at and be committed to helping you get to where you want to be.
Joshua Molsberry, Executive Director
Developing World Connections
Ready to unlock your fundraising potential and connect with generous donors who are excited to support your cause?
Hi, I'm Beth Ann Locke
I help fundraisers and nonprofits develop customized strategies to 100x their average gifts and stimulate change.
How? By applying my creative mind and 30+ years of experience in fundraising to your unique challenges and strengths.
Together, we’ll craft a sustainable plan that will make it possible for you to raise more money in less time.Learn more about Beth Ann
Working with Beth Ann, we smashed our fundraising goal!
Working with Beth Ann, we smashed our fundraising goal, so far raising $205,000, the most we've raised from any alumni campaign!
I feel confident that the training you provided our volunteers was the secret sauce to our success this year! Thank you so much, Beth Ann, for sharing your knowledge and experience with us.
Erica Commons, Alumni Relations and Development
LORAN Scholars Foundation
Become a catalyst for giving when you learn how to close major gifts with confidence.
Here's how I can help:
1:1 Coaching for
Fundraisers on the Rise
What if you could become your organization’s biggest asset — and build the fundraising skill-set that will secure your career in this field?
I teach time-efficient methods of building relationships with donors. That way, you can create the connections that bring major donors to the table.
Work with me 1:1 to learn from my 30+ years of experience meeting and surpassing my organizations’ funding goals.
Your first step?
Your next level of funding is on the other side of something different.
Luckily for you, different is what I do.
For the past 30+ years, I’ve worked with some of the biggest nonprofits in North America to diversify their fundraising revenues and help them raise more money through my creative, connection-based approach.
Now, I can help you and your team create a plan that leads to sustainable, long-term success.
Courses & Resources
Do you have a team that could benefit from my connection-based approach? Would you like to learn more and meet my trusted colleagues?
Currently I'm highlighting two terrific and helpful 4 one-hour educational seminars: Your Fundraising Toolkit and the Year-End Fundraising Clinic: Crush Your Year-End Goals.
Each of these (which you may purchase separately or together) are geared for the busy nonprofit leader OR stretched fundraiser working in a small- to mid-sized fundraising office.
Get practical strategies and actionable advice to help you raise more and build strong relationships.
Since working with Beth Ann, we have doubled the number of active donors and expanded our services
We first reached out to Beth Ann because we were looking to rapidly grow our fundraising efforts. She came with an incredible referral from someone we trusted. In our first year together, Beth Ann created a unique new fundraiser idea that raised over $13,000 in the heart of the pandemic.
With her coaching, we created our first fundraising calendar to keep on track and last year she created our first year-end fundraising appeal - which was a success, raising more than $16,000. We reached out to 500 past donors and received gifts from supporters, some who hadn't given in six years.
We have been repeatedly impressed by Beth Ann’s deep understanding of the fundraising process, her creativity, and her focus on donor retention and gratitude.
Since working with Beth Ann in June 2020, we have more than doubled our number of active donors, expanded our services, and our revenues allowed us to hire a part-time fundraiser. And I feel much more confident inviting donors and prospective board members to join us.
Beth Ann is genuine and puts her whole soul into helping your nonprofit succeed. She cares deeply about her clients and works alongside you to achieve the best possible success.
Gila Block, Executive Director
Beth Ann is in the top 5% of effective fundraising professionals
"Before we started working with Beth Ann, our fundraising efforts were defined by lots of chaos and frustration! Beth provides great advice, she listens, and gives feedback you can use immediately.
Beth Ann taught me how to ask for legacy gifts. She gave me several examples of what to say and her approach to fundraising works so well I have secured multiple gifts.
I have been in fundraising for fifteen years and Beth Ann is one of the most positive trainers I have ever worked with. You will never leave a meeting with her wondering what your next steps are and how to execute them. If you are looking for the most effective fundraising professional, Beth Ann is in the top five percent!"
Lorie Fees, Major Gifts Officer
Children's Hope Alliance
Imagine feeling confident you can achieve any fundraising goal
because you know how to craft creative strategies and cultivate thriving relationships with major donors.
When you learn how to diversify your fundraising revenues and build strong connections with people who are passionate about your cause…
You can stop...
- having to find so many new donors after each big fundraising campaign (costing you huge amounts of time and effort)
- feeling scattered and overwhelmed by all the things you “should” be working on
- stressing about little things, like how to word your thank yous or when to make an ask.
- retaining the donors you already have and gracefully moving them towards higher-level gifts
- finding more joy and meaning in your work because you can confidently close more major gifts
- feeling like you deeply understand your donors so you know which messages they need to hear and when
Do more than get the gift.
Build the relationships that move donors to give again and again and again.
I can help you:
Make the connections,
Build the relationships, and
Craft the sustainable strategies
that will help you to raise more money and make a bigger, more meaningful impact in much less time.
Ready to get started?
Working with Beth Ann, the donor doubled her largest gift
"During our school's giving day, one of our donors went from her previously largest gift of $25,000 to her biggest gift yet of $50,000 thanks to your invaluable coaching, Beth Ann.
We continue to cultivate her for another, more substantial donation. Thank you so much for all your insights and guidance in cultivating this donor and closing this gift!"
(this client wishes to remain anonymous as the fundraiser continues to cultivate the donor)
My work, play and life take place on the unceded lands of the Coast Salish peoples – the Sḵwx̱wú7mesh (Squamish), Stó:lō and Səl̓ílwətaʔ/ Selilwitulh (Tsleil-Waututh) and xʷməθkʷəy̓əm (Musqueam) Nations.
As part of the Canadian settler community, I include the above acknowledgement as a small but important step towards reconciliation with the Indigenous Canadians.
As a Canadian settler, I include the above acknowledgement as a small but important step towards reconciliation with the Indigenous Canadians. I encourage you to learn more about the the Truth and Reconciliation Commission and the 94 calls to action.