JOIN MAJOR GIFTS FUNDRAISING EXPERT, BETH ANN LOCKE FOR A NEW, LIVE WORKSHOP:
The Ask, Aligned:
How to Lead Donor Conversations to a Confident, Values-Based Ask
A warm relationship on its own? Doesn't close the gift.
The fundraisers who grow their revenue from major gifts are the ones who know how to lead the conversation towards a confident, values based Ask — and now, so can you.
LIVE WORKSHOP:
Thursday, September 10th
11am PT / 1pm CT / 2pm ET
$97 investment includes live workshop & unlimited replay access.
The Conversation Nobody Prepares You For
The relationship is exactly where you want it:
âś… They love your mission.
âś… They believe in your work.
✅ They've told you — more than once — that they “want to do more”.
But you still don't know how to get from “we have a great relationship” to naming an actual number.
Do you say $10,000? $25,000?
Do you show up alone, or with a colleague by your side?
Or do you send a written appeal instead — because at least an email doesn't require you to sit in the uncomfortable silence?
Moving from a good relationship to a clear, values-based Ask is where most fundraisers get stuck — and end up leaving real money on the table.
Not because you don't care enough.
Not because the relationship isn't real.
And not because you're bad at your job.
But because nobody ever taught you how to lead that conversation:
what to bring up,
when to bring it up, and
how to name a number without it feeling transactional, or awkward, or like you're asking a favor instead of extending an invitation.
It’s time for that to change.
Registration includes live workshop + unlimited replay access. You'll receive a calendar invitation and instructions on how to prepare as soon as you sign up.
Hi, I’m Beth Ann Locke
I spent 30 years as a frontline fundraiser before transitioning to coaching fundraisers on how to close more major gifts.
I've personally raised more than $75 million dollars for organizations ranging from universities to hospitals, from the arts to human services, in both the US and Canada.
Here's what I know after all that time:
The biggest gifts never come from a perfectly worded ask letter. They come from a conversation where you actually said the number out loud.
If you've ever practiced your Ask in the shower and then chickened out in the meeting, that's not a confidence problem.
It's a gap in what anyone's ever taught you to say — and when to say it.
That's the gap this workshop is built to close.
He'd Been Chasing This Funder for Years. One Ask Later, She Gave $437,500.
Craig Nason had a funder he'd been pursuing for years.
He believed there was a bigger gift somewhere in that relationship — he just didn't know how to get there. What to actually say. When to say it. How to move the conversation from “thank you for your support” to a real number.
So he brought the situation to me. And instead of theory, I gave him the specific language and draft scripts for that exact conversation — not just the strategy behind it. The actual words to say.
He used them.
He walked away with a five-year, $437,500 pledge — from a funder he'd been trying to reach for years.
At the time, his organization wasn't even raising a million dollars a year. That single Ask became more than half of it.
That's what happens when you finally have the words (and the confidence) to lead the conversation you've been avoiding.
Craig’s story isn’t a one-off.
Cristina Fragale did it at Preston High School — landing their largest single gift ever: $100,000.
When you know how to lead the conversation, frame the impact and actually make a confident, values-based Ask, you create meaningful impact & real momentum for your organization.
Results my clients have achieved using the language and approach I'll share in this new live workshop:
“Beth Ann has the ability to really listen to your situation and to the way you're describing it, and then give you language that says the same thing differently — but in a way that's far more productive than what you were using before.”
Lorie Fees
Director of Major Gifts
Children's Hope Alliance
Statesville, North Carolina
“She gave practical steps and language for our small team to use while we were in the process of establishing our major gifts program.”
CRAIG NASON
DEVELOPMENT & COMMUNICATIONS DIRECTOR
LABORATORY TO COMBAT HUMAN TRAFFICKING
DENVER, COLORADO
“She is quick to share word-tracks based on situations described that can be used immediately following the coaching session.”
TODD PARTIN
VP OF PHILANTHROPY & ENGAGEMENT
METHODIST RETIREMENT COMMUNITIES
THE WOODLANDS, TEXAS
Stop wondering what to say when the moment finally comes — and start walking in with the words already in hand.
REGISTER NOW FOR THIS NEW, LIVE WORKSHOP:
THURSDAY, SEPTEMBER 10th at 11am PT / 1pm CT / 2pm ET
REGISTER NOWIncludes the live workshop + unlimited replay access. You'll receive a calendar invitation and instructions on how to prepare as soon as you sign up.Â
Will this live workshop help you lead your next donor conversation to a confident Ask?
“We've more than doubled our number of active donors…”
"Coaching with Beth Ann I have learned better techniques for approaching fundraising and engaging our community.
Since we started working with her in 2020, we have doubled the number of active donors, expanded our services, more than doubled our revenues and hired a fundraiser.
I feel much more confident inviting donors and prospective board members to join us. Beth Ann is more than just a coach; she truly cares about making our nonprofit succeed in supporting others.”
Gila Block, Executive Director
Yesh Tikva
Los Angeles, CaliforniA
Questions I often hear from fundraisers (before they lead their next big Ask)
Is this workshop going to give me the exact words to use in my next Ask?
Is this workshop going to give me the exact words to use in my next Ask?
I already have Signals First — how is this different?
I already have Signals First — how is this different?
I'm new to major gifts — is this too advanced for me? Or will this be too basic if I’ve got a lot of experience under my belt?
I'm new to major gifts — is this too advanced for me? Or will this be too basic if I’ve got a lot of experience under my belt?
Will this apply to MY organization? We're small / niche / just getting started.
Will this apply to MY organization? We're small / niche / just getting started.
I don't have a campaign or “big reason” to ask right now — is this still for me?
I don't have a campaign or “big reason” to ask right now — is this still for me?
What do I need to have done before the Ask for this approach to work?
What do I need to have done before the Ask for this approach to work?
What if I can't make it live?
What if I can't make it live?
If this is worth my time, why is it only $97?
If this is worth my time, why is it only $97?
What exactly will I get from this again?
What exactly will I get from this again?
Signals First:
How to Read Donor Readiness and Make the Right Ask at the Right Time
NEW, LIVE WORKSHOP:
Thursday, August 13th at 11am PT / 1pm CT / 2pm ET
$47 investment includes live workshop + unlimited replay access
You’ll walk away from this 60-minute session with:
By the time we're done, you'll know which donors in your existing database are ready for more & exactly what that readiness is telling you to do next — even if right now you're winging it and hoping for the best.
Registration includes the live workshop + unlimited replay access.
You’ll receive a calendar invitation and instructions on how to prepare as soon as you sign up.
Questions? Send us an email at [email protected]