Back in 2013, I started a new position covering a maternity leave. Almost immediately, I implemented hand-signing all thank you letters. At the time, none had a live signature, not even the memorial donation letters, gasp!
Not long ago, in before times, I was having lunch with two fundraisers.
We face similar challenges and opportunities - each of us wanted to increase our capacity around major gifts and planned to better engage our donors.
"So, what about thank you letters?" I asked. "I'm just going through a...
People who know me well, know Halloween is my favourite holiday!
Here are my four insights to how fundraisers can be more like a treat than trick to donors.
Treat donors like partners for impact
As a fundraiser, you should to treat all donors as special. Whether...