Guide - BRIDGE Framework At-A-Glance

Sometimes the hardest part of major gift fundraising is not knowing who to call. It’s knowing what the relationship needs next. 

• Do you need to reconnect?
• Build more trust?
• Invite the donor to something?
• Ask a better question?
• Make the Ask?
• Or stop pushing and give the relationship more time?

The B.R.I.D.G.E. Framework At-A-Glance Guide helps you slow down, assess the relationship, and make a more intentional next move.

Rather than treating every donor the same way, this guide helps you think through where each person is in the relationship and what will help deepen connection, build trust, and move generosity forward.

What’s Inside

You’ll get a practical, donor-by-donor checklist built around the six parts of the B.R.I.D.G.E. Framework.

Each section gives you reflection questions and concrete next actions, so you can use it with your Top 10, Next 20, or any donor relationship that feels stuck. The guide is designed to help you mark 1–2 specific next steps and revisit the relationship over time.

You don’t need to push every donor toward an Ask. You need to understand where the relationship is — and what will move it forward.