Masterclass Replay:
$770K in Hidden Gifts:
How to Find the Major Gift Prospects You Didn't Know You Had
For Fundraisers Who Want a Shorter, Clearer Path to their Next Major Gift:
This is How You Build Strong Donor Relationships That Lead to Bigger Gifts
...and move confidently through each stage of the major gifts process—from identifying your best prospects through to cultivating donors and closing meaningful, mission-changing commitments.
Led By Beth Ann Locke, The Fundraiser Coach
with 30+ years of experience helping nonprofit teams secure transformational major gifts
Backed by the 100X Guarantee
Because it’s never been more important for fundraisers to understand how to build & nurture meaningful donor relationships before (and after) they make their Ask…
You need a Major Gifts Fundraising Strategy that Actually Works
(Without feeling transactional or pushy—just confident, prepared, and effective.)
You're a smart, seasoned fundraiser.
You know how to build relationships.
You care deeply about the mission. And yet...
When it's time to ask for the gift, you hesitate.
Maybe you're unsure what to say.
Maybe you're worried you're asking for too much (or not enough).
Maybe you've been putting off that one donor meeting for weeks now and you’re not sure how to re-open the conversation…
But no matter which part of the process makes you sweat—
You are not alone.
You just haven’t been taught a connection-based approach to closing major gifts…
You haven’t had the mentorship that makes asking feel easy….
You haven’t had the space to hone your instincts and practice your skills…
That changes now > >
The Most Important Question You'll Ever Ask About Major Gifts
When it comes to the question of what separates the fundraisers who consistently & confidently close 5 and 6-figure gifts from those who struggle to translate their training into consistent, effective action…
The question you have to ask yourself isn’t: “Who’s in their database?”
It’s not “Which consultant did they hire to craft that strategic plan?”
And it’s definitely not “How did they get so lucky?”
The question you need to ask is: "Can I learn how to do that too?"
And the answer is YES.
But these aren’t skills you acquire from a one-off training or a consultant’s static plan
To become the kind of fundraiser who confidently & consistently closes 5- & 6-figure gifts, you need someone who can show you exactly which donors in YOUR database are telling you they’re ready to make a bigger gift—and give you precise next steps.
You need the exact language to use to move donor relationships forward, without sacrificing connection or risking the relationship.
You need a proven framework you can return to, whether you’re trying to connect with a new donor or re-engage someone who’s lapsed. A framework that’s flexible, but clear, and means you’re no longer wasting time, spinning your wheels, or wondering, “What’s next?”.
You need ongoing, expert support, from someone willing to adapt their advice to your organization’s actual circumstances and unique challenges. Someone who, unlike your E.D., doesn’t already have 60-hours of tasks to cram into a 40-hour week.
And because fundraising can be lonely, it helps to have a community of your peers to turn to when you need support, and to celebrate you when you succeed.
When you have all that, your success is no longer dependent on white-knuckling your way through year-end, hoping your conversations all go to plan…
Your success becomes something your organization can bank on. And your goals become something you exceed.
We not only met but exceeded our fundraising goal for 2023!
“Beth Ann's swift understanding of our new nonprofit's complexities led to practical and beneficial suggestions that significantly contributed to our success.
I'm thrilled to attribute the following big win to our collaboration: We not only met but exceeded our fundraising goal for 2023! This achievement is particularly noteworthy, considering we were not on track for such success at the beginning of our time working together.
If you're seeking to elevate your fundraising game and generously support your nonprofit, my top recommendation is to work with the highly effective coach, Beth Ann Locke. Her expertise and guidance were instrumental in achieving our fundraising goals.”
MEREDITH THOMAS, DIRECTOR of Philanthropy
THANK YOU LIFE, Austin, texas
INTRODUCING…
Strategic support to help you close bigger, more consistent gifts, from donors who become philanthropic partners, invested in your organization’s goals.
This isn’t just about increasing your average gift size – though that does happen – it’s about knowing exactly how to effectively engage your donors — so you can amplify your impact and smash your fundraising goals..
Personalized, Ongoing Support, Specific to Your Portfolio
Major Gifts Catalyst includes a 1:1 Strategic Portfolio Review, ongoing coaching with Beth Ann Locke, monthly training on the BRIDGE Framework, and access to a community of your peers to help you celebrate your wins & feel less alone.
Over 6 months, you’ll get the in-depth training and support you need to level up your fundraising career. Plus, Beth Ann Locke will personally guide your donor outreach strategy so you know exactly what to do to meet your fundraising goals.
✔ Personalized strategy and support
✔ A step-by-step system for the entire fundraising process
✔ Live coaching calls where you’ll learn alongside others
This junior DoD closed $1.45M in gifts:
"I joined Beth Ann's program because we needed to get underway raising $4 million above our usual year-end. I really liked that Beth Ann and I were working together to develop strategic plans for my donors and prospects.
While working together, I helped close a $1 million gift, another at $250,000, and another for $200,000 from a private foundation. These are some of the largest gifts we have closed! Beth Ann, your guidance and support gave me the confidence and support to succeed. I am so grateful for you!"
Palmer Colson, Director of Development, Historic Columbus, Columbus, Georgia
Strategic support that moves the needle - designed to help you take action and get results
Here's what that support looks like:
WITHIN 14 DAYS OF SIGNING UP:
Strategic Portfolio Review
1:1 with Beth Ann Locke
Before you start making moves, we’ll get clear on your current donor landscape. This high-touch, personalized review helps you identify your top opportunities — and stop wasting energy on the wrong prospects.
This review will give you a clear starting point and lay out the strategy we'll build on throughout the program.
Real example:
When Historic Columbus worked with me privately (using the same process I follow in Major Gifts Catalyst), they had a $585,000 goal, but could only see $350,000 in capacity within their donor list.
After their Strategic Portfolio Review, we identified $770,000 in prospective gifts —$420,000 MORE than they’d spotted on their own. With my support, they closed $544,000 in gift and pledges in just 4 months, and went on to smash their initial goal by closing a total of $867,000 within 8 months of bringing me in.
WEEK 1 OF EACH MONTH:
Monthly Live Group Coaching Sessions
90 minutes live + replay
These calls are where you'll learn and practice my proven approach to major gift fundraising. Each month, we'll focus on a different topic relevant to that fundraising season and getting you closer to your goals. These calls are recorded so you can benefit from the training even if you have a conflict.
WEEK 2 OF EACH MONTH:
All-Day Office Hours in Slack
Private, flexible support via messaging on your schedule. Whether it's a quick gut check or a sticky donor dilemma, this is your space for real, confidential guidance between calls. No Zoom meetings required.
Current participants report:
"The most valuable part of the program so far has been having time with Beth Ann during "drop in days" to ask specific questions that are relevant to large gift receipt and moves management advice."
- Heather, Major Gifts Catalyst participant
WEEK 3 OF EACH MONTH:
Ask-Me-Anything Calls
In Week 3 of each month, you can join an AMA call to bring your specific questions, weird donor situations, time-management struggles, or specific language requests. These optional, unstructured calls give you the opportunity to duck in and get quick guidance on whatever is coming up, without taking much time out of your day.
Want to connect with your peers? Come for the full session. Need to focus on other tasks? No problem—you’re welcome to listen in with your camera off.
IMMEDIATE ACCESS:
Beth Ann's Resource Vault
You'll unlock access to my vault of templates, short trainings, scripts and tracking tools, organized by theme.
IMMEDIATE ACCESS:
Private Community
A private space where fundraisers stay connected between calls, ask quick questions, share wins, and never feel like they're doing this work alone.
Current participants report:
"It is wonderful to meet and brainstorm with your peers. I'm very excited to tap into a group with shared challenges, even though our organizations serve different missions. Having a think tank has been a driving force for me to move forward in planning and work without second-guessing or waiting for an answer from my boss. Very empowering!"
— Niki, Major Gifts Catalyst participant
EVERY 90 DAYS:
Quarterly Group Planning Calls
Revisit + refine your strategy in one 2-hour session every 90 days
You’ll leave each call with a mapped-out plan for who to approach, when to reach out, and how to structure your Asks. Get expert advice on how to prioritize your tasks—then share the calendar with your team so you’re all on the same page.
The Fundraiser Coach
100X Guarantee:
If you participate fully in Major Gifts Catalyst (including showing up for your Strategic Portfolio Review with me and attending at least 50% of live calls) and you still can't find $250,000 in new prospective gifts within 6 months, simply send an email to my assistant, Jenn, at [email protected] and we will refund your investment in full.
Please Note: To qualify for the 100X Guarantee, your organization must have a budget over $1 million in 2026.
Organizations with a budget under $1M still qualify for our Impact Guarantee: Take 14 days to experience the program, and if you’re not convinced my expert coaching will help you confidently close more major gifts, we'll refund your purchase in full.
So much more than just a course or workshop...
Major Gifts Catalyst is a 6-month mentorship & training experience for nonprofit team members who are ready to:
Develop confident, custom strategies for their top prospects
In an initial 1:1 Portfolio Review, you’ll work with Beth Ann to create a plan for your top donors
Build stronger,
trust-driven donor relationships
…using a proven framework for Connection-Based fundraising so you can get off the transactional treadmill
Secure larger
donations
with ease
With the scripts and strategies you’ll learn to move donors up the giving ladder without feeling greedy
Get expert support in real-time when
you're stuck, stalled,
or second-guessing
Bring your questions to a live group coaching call whenever you need an expert take on how to move conversations forward.
Elevate your
entire fundraising program
Strategically apply major gifts best practices across the board to strengthen campaigns, appeals, and every donor interaction.
Hone the skills that make major gift fundraising feel easy for the rest of your career
Making the Ask is part of it, but connecting with donors involves so much more.
I can't thank you enough for all your strategy and coaching.
“Beth Ann, I sincerely can't thank you enough. I can honestly say we wouldn't be where we are now without you. Your positive support, your helpful words, and constant guidance in the right direction have made a huge difference in what we have been able to accomplish—along with improving us as professionals.
When we hired you in February to help us raise $585,000 by the end of June to complete our campaign, I knew we had a heavy lift. As of the end of June we received a generous $100,000 gift from a former board member, $17,000 from Trustees and members and other pledges totaling $50,000 – bringing us to 93% of the goal! And we still have $230,000 in outstanding requests.
We are so grateful for your guidance and support through the process. I can't thank you enough for all your help!!”
Elizabeth Walden, Executive Director
Historic Columbus, Columbus, Georgia
Beth Ann’s coaching was inspirational, supportive, and ultimately essential in our journey to connect more supporters with our mission
“Beth Ann is an exceptional leader in nonprofit fundraising with a true gift for helping organizations think through major gift fundraising. Her vast experience gives her the ability to quickly evaluate strategies and tactics for a range of donors.
She gave practical steps and language for our small team. Her coaching was inspirational, supportive, and ultimately essential in our journey to connect more supporters with our mission to end human trafficking.
We’re topping $1 million in revenue this year. So much of our recent growth and strategic focus has been supported through the wisdom and coaching of Beth Ann. I recently closed a gift for $437,000, one of the most substantial wins we’ve had. Beth Ann has incredibly positive energy balanced with being direct and practical in coaching.”
Craig Nason, Development and Communications Director
Laboratory to Combat Human Trafficking, Denver, Colorado
Trying to figure this out by yourself can cost your organization big time, especially right now:
- Donors are making decisions more slowly - without a strong connection early on, you risk missing the boat
- Economic uncertainty means people are keeping a closer eye on their "giving portfolios" - and they’re particular about where and how they give
- Changes to federal, state, and local funding options mean that more organizations than ever are relying on private individuals for support
None of this is news to you.
You know how much a delayed ask can cost.
You know how often the perfect moment slips by.
And you know you can’t keep operating in reactive mode, jumping from one donor conversation to the next with no real strategy beyond “just get the meeting”.
Meet The Fundraiser Coach who’s changing the way fundraisers think about major gifts:
HI, I'M BETH ANN LOCKE
I help fundraisers and nonprofits develop customized strategies to 100x their average gifts and catalyze impactful change.
With 30+ years of experience fundraising for nonprofits, I’ve mastered the art of creative, connection-based strategies that increase the ROI of your donor outreach.
I’ve specialized in major gift fundraising throughout my career:
-
While working at the Orthopaedic & Arthritic in Toronto, I Increased fundraising revenues by 55% the first year and 30% the second year. I noted a new $5,000 donor and cultivated him; within 4 months the O&A received one of the largest gifts to date, a $269,000 stock gift.
- Working as a Donor Relations Manager at United Way of King County in Seattle, I met with a couple giving $10,000 annually who seemed ready to join the Mary Gates Circle with a gift of $25,000. During our conversation they spoke about their desire for broad community impact. I led with a bold, values-aligned ask: “Would you consider joining our Million Dollar Roundtable?” and closed my first $1 million gift.
- While at Simon Fraser University, I cultivated and closed a $950,000 professorship from a supporter previously giving at the low five-figure level; we worked together on a planned a $3.5 million endowed professorship to follow.
My accomplishments aren’t exceptions. And they didn’t happen by chance.
They’re the result of my unique Connection-Based Approach to major gift fundraising: an approach I’m now excited to share, in-depth, with you.
Because now, more than ever, it’s crucial that fundraisers take my Connection-Based Approach if they want to capture donors’ attention and make a compelling Ask.
With Major Gifts Catalyst, I’m offering an unprecedented amount of personalized support to fundraisers who are determined to see their organizations succeed in the current economic climate—I hope to see you inside.
Beth Ann was instrumental in helping us secure our largest donation to date of $100,000
“Beth Ann was instrumental in helping us secure our largest donation to date of $100,000, in addition to some smaller ones ranging between $20,000 - $40,000. Previously our largest donors were those who donated between $250 and $1,000. And this donor has since gone on to make a $100,000 gift annually!
If you’re seeking the guidance of an expert who will also provide a personal, hands-on approach and someone who is sincerely genuine, then Beth Ann is the person for you.”
CRISTINA FRAGALE
Senior Director of Recruitment & Development
Preston High School
New York, NY
Coaching sessions with Beth Ann help me close gifts or take the donor and their giving to the next level
“I used to feel that donors were rejecting me when they said no. Beth Ann has helped me get over those feelings and navigate the large volume of donors at the major gift and principal gift levels.
Thanks to our work together, I’m able to better connect with my donors – I have a lot of what I call “skeptical” donors with high capacity, but since I started working with Beth Ann, I’m moving many of those along more quickly and I have so much more confidence."
Barbara Mari
Senior Philanthropic Advisor, Principal Gifts
St. Jude’s Children’s Research Hospital
Doral, FLORIDA
Beth Ann is in the top 5% of effective fundraising professionals
"Before we started working with Beth Ann, our fundraising efforts were defined by lots of chaos and frustration! Beth Ann provides great advice, she listens, and gives feedback you can use immediately.
Beth Ann taught me how to ask for legacy gifts. She gave me several examples of what to say and her approach to fundraising works so well I have secured multiple gifts.
I have been in fundraising for fifteen years and Beth Ann is one of the most positive trainers I have ever worked with. You will never leave a meeting with her wondering what your next steps are and how to execute them. If you are looking for the most effective fundraising professional, Beth Ann is in the top five percent!"
Lorie Fees
Director, Major Gifts
Children's Hope Alliance
Statesville, North Carolina
Beth Ann has the knowledge and skills to help you tackle any technical challenge
“In the early months of our partnership, Beth Ann was an excellent sounding board for my frustrations and helped me find solutions to many challenges. As time went on, Beth Ann was a wonderful resource on technical questions and helped me set more realistic goals.
I would highly recommend Beth Ann's services to fundraisers and executives alike. She has the knowledge and skills to help you tackle any technical challenge. More importantly, she has a next-level understanding of people and will support your growth in this critical soft skill.”
Andrea Brown
Vice President for Development
Institute for Community Living
New York, New York
Personalized, strategic support to help you close bigger, more consistent gifts, from donors who become true philanthropic partners - without the stress, guesswork or going it alone.
Here's everything included:
Choose your preferred payment plan below:
CASHFLOW FRIENDLY
MONTHLY PAYMENTS
Pay just
$450/month for 6 months of coaching
when you enroll before February 21, 2026
JOIN MAJOR GIFTS CATALYSTINSTANT SAVINGS
WHEN YOU PAY IN FULL TODAY!
Get 6 months of coaching for 1 payment of $2,500
when you enroll before February 21st, 2026
JOIN MAJOR GIFTS CATALYSTPrices are in USD. Canadian dollar pricing is available.
Interested in enrolling your team?
Save 20% when you purchase 4 or more seats inside Major Gifts Catalyst.
Book a call with Beth Ann to learn more.
Major Gifts Catalyst will ignite your fundraising if:
You wish you had a clearer understanding of how to drive donor conversations.
Inside MGC, you'll follow my proven B.R.I.D.G.E. Framework to build trust and guide your interactions with donors in a way that gets them as excited about your mission as you are.
Plus, you’ll have access to my collection of templates, word tracks and call scripts so donor outreach doesn't feel scary anymore.
You’re ready to take some big swings.
Maybe you’re at a certain point in your career, maybe you’re just ready to kick things up a notch.
Either way, you’ve decided that this is the year you identify the potential in your porfolio and actually go after big gifts that will really move the needle.
You're excited to find at least $250,000 in potential within your existing database, and you recognize that ongoing strategic support from an experienced pro will help you save time and energy as you cultivate those donors towards a commitment to your org.
You want to feel confident in any room, no matter who has the highest-net worth.
We’ll work on building both your strategy and your self-assurance, so you can stop walking away from conversations wondering if you should have asked for more.
You’re ready to work smarter, not harder.
The strategies, scripts and B.R.I.D.G.E. framework you’ll adopt inside MGC are designed to help you raise more without burning out, meaning you get to do the work you love, while closing more gifts and creating a bigger impact within your organization and beyond.
Your organization is open to massive growth.
You see the potential to do so much more for your cause with bigger, bolder donor partnerships, and you’re ready to go after them.
Whether you’re joining on your own or enrolling as a group, you’re excited about a future where closing major gifts feels easy and crushing your goals is your new norm.
You won't see results in Major Gifts Catalyst if:
You aren’t willing to make the first move.
While I will do my best to give you a step-by-step plan for closing more major gifts during our time together, I can’t get on the phone for you, or meet with donors in your place.
To see the results that are possible with my coaching (that is, to meet or even surpass your goals for the year) you have to be ready to put in the work.
You see your donors as cash cows instead of real people with lived experience just wanting to make a difference.
This transactional view runs directly counter to my Connection-based Approach to fundraising.
If you’re not interested in building genuine relationships and connecting with your donors as individuals rich in lived experience, this won’t be the right space for you.
You secretly (or not so secretly) believe rich people are greedy.
If you can’t get past that belief, it will be hard to build the trust and shared vision that leads to transformational gifts.
You expect change to happen just by signing up.
Sure, having access to my trainings and scripts will kickstart your fundraising success.
But to FULLY benefit from my strategic coaching and personalized support, you’ll need put your learnings into action and actually try things my way.
You’re not interested in trying anything new.
My “secret sauce” as The Fundraiser Coach is coming up with fresh & creative donor engagement techniques. And the clients who implement them LOVE the results.
If you’re not open to a new approach to donor engagement, asking, and stewardship, this may not be the space for you.
As Todd Partin said: "Beth Ann's creativity and solid understanding of people make her a brain-storming whiz, offering 3 or 4 different ways to tackle a particular challenge or open a particular door.
We have learned a great deal and my team and I have grown significantly through our association with Beth Ann!”
My team and I have grown significantly working with Beth Ann
“Beth Ann is a seasoned fundraiser with countless ideas and what seems like boundless creativity. She is quick to share word-tracks based on situations described that can be used immediately following the coaching session.
Her creativity and solid understanding of people make her a brain-storming whiz, offering 3 or 4 different ways to tackle a particular challenge or open a particular door. We have learned a great deal, and my team and I have grown significantly through our association with Beth Ann!””
Todd Partin, VP of Philanthropy & Engagement
Methodist Retirement Communities, The woodlands, TeXas
Since working with Beth Ann, we have doubled the number of active donors and expanded our services
“We have been repeatedly impressed by Beth Ann’s deep understanding of the fundraising process, her creativity, and her focus on donor retention and gratitude.
Since working with Beth Ann, we have more than doubled our number of active donors, expanded our services, and our revenues allowed us to hire a part-time fundraiser. And I feel much more confident inviting donors and prospective board members to join us.
Beth Ann is genuine and puts her whole soul into helping your nonprofit succeed. She cares deeply about her clients and works alongside you to achieve the best possible success.”
Gila Block, Executive Director
Yesh Tikva, Los Angeles, California
These organizations look to Beth Ann Locke when they want to meet or exceed their fundraising goals:
Gentle reminder from your future coach:
Waiting isn’t a strategy.
If you keep hoping donors will give more without a clear plan, you’ll stay stuck in a cycle of small gifts.
If you hesitate to make Asks because you’re afraid of rejection, you’ll keep leaving money on the table.
If you don’t have a major gifts strategy that actually works, you’ll keep scrambling to hit fundraising goals.
Fundraisers who’ve been coached by Beth Ann Locke have 10X’d their average gift size, secured their largest donations ever, and built donor relationships that last.
You can too. But only if you take action:
LET'S MAKE IT HAPPEN3 Simple Steps to Your Fundraising Success
Claim your Spot inside Major Gifts Catalyst
Join Beth Ann for a 1:1 Portfolio and Strategy Review
Stay in action with ongoing support and monthly challenges within the group
Personalized, strategic support to help you close biggre, more consistent gifts, from donors who bece true philanthropic partners - without the stress, guesswork or going it alone.
Our 100X Guarantee means you'll identify at least $250,000 in major gift opportunities within 6 months, or you get your money back.
Choose your preferred payment plan below:
CASHFLOW FRIENDLY
MONTHLY PAYMENTS
Pay just $450/month for 6 months
when you enroll before February 21st, 2026
JOIN MAJOR GIFTS CATALYSTINSTANT SAVINGS
WHEN YOU PAY IN FULL TODAY!
Get 6 months of coaching for One payment of $2,500
when you enroll before February 21st, 2026
JOIN MAJOR GIFTS CATALYSTInterested in enrolling your team?
Save 20% when you purchase 4 or more seats inside Major Gifts Catalyst. Email [email protected] to learn more
Questions you might need answered before joining us for Major Gifts Catalyst:
What results can we expect, and how quickly?
What results can we expect, and how quickly?
How is this different from other major gifts training?
How is this different from other major gifts training?
I'm a fundraiser at a small nonprofit—can you help me get this approved by my Executive Director?
I'm a fundraiser at a small nonprofit—can you help me get this approved by my Executive Director?
What if I'm not sure this is the right fit for me or my organization?
What if I'm not sure this is the right fit for me or my organization?
I’m the Executive Director of a nonprofit. Who on my team will benefit most from this program?
I’m the Executive Director of a nonprofit. Who on my team will benefit most from this program?
Can we enroll multiple team members?
Can we enroll multiple team members?
Will Beth Ann personally review our current donor portfolio?
Will Beth Ann personally review our current donor portfolio?
Will your approaches work for hospitals / niche causes / my specific situation?
Will your approaches work for hospitals / niche causes / my specific situation?
How much time will I need to dedicate to this program every month?
How much time will I need to dedicate to this program every month?
Remind me what I get again?
Remind me what I get again?
If you’re still here, let’s have some real talk:
If you’re a fundraiser who’s ready to bring in bigger gifts, more consistently… you need Major Gifts Catalyst.
If you’ve been working hard but still feel like you’re waiting for donors to “decide” instead of confidently guiding the conversation… you need Major Gifts Catalyst.
If you’re tired of scrambling for year-end results and want a clear, repeatable strategy you can lean on all year long… you need Major Gifts Catalyst.
If you want to step into every donor meeting knowing exactly what to say, how to listen, and how to lead… you need Major Gifts Catalyst.
And if you’re ready to close the gap between the relationships you wish you had with donors and the ones you know you’re capable of building… you need Major Gifts Catalyst.
Every season you delay this work is another season you leave potential major gifts on the table.
Donors move on. Opportunities fade.
The confidence you want stays “someday” instead of becoming second nature.
But when you join Major Gifts Catalyst, you’ll get proven strategies, tailored feedback, and the tools to turn those “what if?” moments into fully funded, donor-backed wins.
You’ve already pictured what it will feel like to sit down with a donor, have a conversation that flows with ease, and walk away with a commitment that makes a real difference for your cause.
Let’s make that your new normal!
I’d love to partner with you inside Major Gifts Catalyst to make this the most productive, confidence-building, and rewarding season of fundraising you’ve ever had.
