Why “Thank You” Isn’t Enough — and How Better Thanks Gets You Bigger Gifts

Great stewardship does more than make donors feel appreciated. It strengthens relationships, builds trust, and helps create the conditions for future giving.

In this free mini-course, fundraising experts Shanon Doolittle and Beth Ann Locke share practical ideas, research, and examples from their popular AFP ICON presentation to help you make your donor thanks more meaningful and your stewardship more effective.

What You’ll Learn

You’ll explore:

• How great stewardship can lead to stronger donor relationships and bigger gifts
• Ways to thank donors that feel genuine, personal, and memorable
• How to report back so donors can see the impact of their generosity
• Why thoughtful stewardship plays such an important role in donor retention

What’s Included

• The full 75-minute presentation
• “Best of the Chat” highlights from the original session
• Tip sheets and examples you can put into practice right away
• The Thanking Better Bingo Card
• Additional downloads and resources shared during the presentation

Whether you want to refresh your stewardship approach or simply make your thank-yous feel more meaningful, you’ll leave with practical ideas you can use right away.